Compared to the good character version, the bad character version indeed had an enhancing effect on scales for “suspenseful,” “captivating,” and “entertaining,” and no adverse effect on any of the seven other aesthetically evaluative dimensions.
We experimentally tested this assumption by presenting an identical excerpt from a novel by José Saramago to participants, while exclusively inserting a few words of background information which cast the protagonist's distant past either in a morally good, bad, or evil light.
A theoretical model of the enjoyment of negative emotions in art reception (Menninghaus et al., 2017) supports the conclusion that aesthetically preferred choices of characters may not be equally distributed between the poles of saints and villains, but show a bias towards the latter. Aristotle stipulated that, for the purposes of engaging the readers or onlookers, protagonists should neither be excessively good nor excessively bad, leaving room for much variation in the middle-ground ( Aristotle, 1961). The choice, or invention, of protagonists is an important part of the poetics and aesthetics of narratives and dramas.
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